Our client is a young, innovative company based in Lyon that develops and manufactures a delivery system for biocompatible active ingredients. The company also offers a formulation service based on its technology.
After having explored the custom development of antibody delivery systems or immunomodulators for the manufacture of vaccines, the company wishes to redirect its activity towards the encapsulation of active ingredients that are poorly soluble in water and target a particular organ. This could involve cancerology and the treatment of various chronic diseases.
For example, they planned to move from a service provider activity for research use only, to a drug formulation activity.
As a starting point for this ambitious approach, it was necessary to reformulate the value proposition and refine the company's positioning. As part of the Auvergne-Rhône-Alpes Region's "Ambition Région Innovation - Optimising my innovation policy" programme, Benkei accompanied this young company in this reflection.
Over a course of various sessions, focusing on creativity, restitution and formalization, Benkei led the company to develop a more acute awareness of its competitive positioning and to highlight their differentiators.
Today, the company can approach its future strategic partners with a more focused and convincing strategy.